Mainspring

Mainspring is a professional environmental consulting firm based in Northern California. I led the development of their new brand identity, crafting a voice that is approachable, energetic, and confident.

To ensure versatility across marketing collateral and branded apparel, I designed a responsive logo system with multiple variations. The visual identity is anchored by a dreamy, nature-inspired color palette that reflects the beauty and diversity of the California landscape.

Typography choices blend modernity with timeless professionalism, reinforcing the firm’s credibility and expertise. The overall goal was to create a distinctive, attention-grabbing brand experience that communicates trust, reliability, and a commitment to exceptional results.