Clout King

CK pays homage to the roots of the traditional cannabis market by producing top-tier cannabis and engaging a loyal community through humor-driven content and culturally relevant memes.

Since the brand's inception in 2018, I’ve worked closely and collaboratively with the founders to build and evolve a distinctive visual identity. I developed and maintain a comprehensive brand guide to ensure consistency and alignment with CK’s vision and values as the company continues to grow.

The overarching brand aesthetic is intentionally clean and minimal, providing a professional foundation that contrasts and highlights the bold packaging and irreverent content that resonate with CK’s audience. Individual strain lines bring vibrancy and diversity to the shelf through unique sub-branding, enhancing visibility in a competitive retail space.